Objective
Heighten profile and awareness by celebrating Rubik’s Cube 50th Anniversary, the world’s premiere probleming solving toy, to ultimately drive interest from the art and sneaker culture community
What We Did
- Built a Speakers Series Activation that highlighted elite art and sneaker culture creators that shared industry insight to the Rubik’s community.
- Created in person and digital engagement strategy by designing limited edition Rubik Cubes and Rubik Sneakers by Reebok
- Secured and facilitated all brand and influencer partnerships for activation
Results
- MARTKD secured well known designer Alexander John to create limited edition Rubik’s 50’s Anniversary sneakers for guests and media increasing the brands profile in commentary culture + attracted new retail partnership from live art activation.